Br'er Fox understood Br'er Rabbit so well that he knew what would push his buttons. 

Br'er Rabbit was just as astute in appealing to the dark side of his nemesis.


At the heart of this story is the key to success in the business of content... know your audience!


LINDA LEMAN, Creative Director of Tar Baby, sees stories from every angle. What stories will push buttons.

How to make your story sticky. 

Like a...



LINDA LEMAN has created campaigns for...


National Geographic Australia, Foxtel, Channels 9, 7 and MTV.

Science and environmental series, Drama, Sport, News & Current Affairs,

On-Air Promotion, General Entertainment, Documentaries, Short Films.


And worked with...


Astrophysicist Neil deGrasse Tyson, Stephen Fry, Michael Parkinson, Ian Thorpe, Andrew Denton,  Tanya Plibersek, Anthony Albanese & Labor Party luminaries, Deborah Hutton, Graeme Blundell, Margaret Pomeranz, Sporting Legends, Cesar Millan and his packs of dogs.

And along the way...


Won ratings, international & local awards, and many hearts.




Directing Cesar